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This project will assist rural cooperatives and enterprises in High Atlas key biodiversity areas to commercialise their cosmetic, craft and culinary goods. It will do this through COVID-adapted online approaches that shorten market chains and favour local direct sales. Social media campaigns will be used to educate the general public about the value of purchasing biodiversity-friendly local products that support community livelihoods. These will complement websites developed with open-source software. Together, these will promote local goods derived from sustainably harvested and equitably traded biological resources whilst portraying the people who produce them.